Bin Laden Is Dead, Obama Says

WASHINGTON — Osama bin Laden, the mastermind of the most devastating attack on American soil in modern times and the most hunted man in the world, was killed in a firefight with United States forces in Pakistan on Sunday, President Obama announced.

Unnoticed evidenceOr: How to waste money on the Internet? (whilst damaging brand image)

At the end of a class at university, I always repeat the following piece of advice to my students: “What is the best way to get an Internet user to visit your site? Make them come back to it.” This piece of advice, repeated tirelessly, has more than likely bored several of my students, but I hope that all of them have listened to it at least once. Why is it important to emphasise such an obvious fact? Simply because my experience, on a daily basis, has shown me that this simple, and what would seem obvious fact often goes unnoticed; and is often overlooked because people tend to focus on other aspects, including:
1)     Client acquisition: web managers frequently focus on creating web traffic. SEO, advertising, and affiliation offer clear gains which can be measured and analysed immediately. Customer loyalty and the general quality of a website, on the other hand, are the result of substantial ground work which is carried out beforehand, and whose results appear much later. There are increased demands for service providers in acquisition strategies and in the purchase of online space. How can I be sure that my site will be seen? This is an important question which needs to be asked and which is essential for launching a site or a new offer, but is not the main issue that needs to be dealt with first.
2)     Forgetting about quality: A website’s availability and the ease of access to a site experienced by Internet users are two factors which are not always at the top of the priority list: whenever a user visits a site of a well-known brand, or a site which has just had a large online or offline promotion campaign, in theory users expect to visit a site which is quick to load, easy to access and which has no bugs. In practice, however, this is often not the case. Very frequently Internet users are faced with sites which are slow, which contain bugs and which are not very user-friendly. This may not be a very encouraging remark and is not the result of dazzling marketing analysis, but the fact that it exists and that we are aware of it does not make it less problematic. Of the thousands of sites that we track, we always see web traffic figures increase and decrease dramatically for these reasons, and the largest companies with the best sites are far from being safe. A good acquisition operation rarely has any distinct, clear, long lasting effects. Providing a correct quality of service should be an obvious pre-condition to any issue associated with web traffic acquisition which would make such problems more serious. We are currently far from this stage.
3)     Content quality remains key: Without considering the problems stated above, do you often see websites which contain relevant and original content, or which contain an original and competitive offer? Probably not, and yet this is the type of site that Internet users add to their bookmarks. Whenever an Internet user adds a site to their bookmarks this is the exact moment when the site has acquired a visitor who, in the future, will come back to it. Is this another obvious fact? Yes it is, but it is often neglected: the quality of your offer and of the content on your site will make your site a success in the long term. This should be the main focus of a site manager, since each Internet user is a prospective visitor to your site, and will only become a returning visitor whenever they find information that is relevant to them. Today “direct access” [1] » represents, on average, more than 60% of visits to a site. When we add visitors who use google as a simple browser bar[2] to this figure, the figure increases to almost 70%. These visits from returning Internet users always make up the most qualitative visits (conversion rate, and user behaviour criteria tend to be better than those coming from campaigns). This fact may not provide any immediate solution, but it does avoid web managers from making mistakes such as using random acquisition strategies in the short term. Experience also shows that this obvious fact also tends to be overlooked.
Sites with good quality content never go unnoticed for a long period of time. Sites with poor quality content still attract web traffic, referred to as “artificial”. Poor quality content has 4 negative consequences for such sites:
They are too expensive in terms of web traffic acquisition, since Internet users do not come back to them

• Internet users become annoyed with such sites as they are put off browsing on them whenever they do not meet their expectations
• they damage the image of a brand
• they compromise the future of a brand on the Internet, because it will be even more difficult (and expensive) to get an Internet user to come back to the same site

Before squandering substantial amounts of money on acquisition, you need to ask yourself if the Internet user that you are trying to entice to your site will actually find a site that they are interested in. If you are not able to answer yes to this question right away then you need to ask yourself how such substantial amounts of money could be used to improve the online experience of your visitors. Acquisition will then take a back seat, and will become much quicker, less expensive and less intrusive.
And one more time, please remember that: the best way to get Internet users to visit your site, is to make them come back to it.

Abhi not with Ash on wedding anniv

As of now Abhishek and Aishwarya has no such plans for their fourth anniversary on 20th April, as hubby Abhishek is so busy with work that he cannot take a day off from his hectic shooting schedule and spend time with his gorgeous wifeAsh.Abhishek will be busy with the promotion of his upcoming film ‘Dum Maaro Dum’, which is slated to hit theatres on 22nd April following which he will be leaving for a shooting schedule, reports Bollypatrika.com.Abhishek stated, ‘I don’t have a break at all. As soon as ‘Dum Maaro Dum’ releases, I will be going to Russia for shooting (Abbas-Mustan’s) Players. There’s going to be no break for the anniversary as I am going to be thick in the middle of promotions at that time.’

They celebrated their first anniversary in Miami where Abhi was shooting for Dostana. During their second anniversary they managed to take some time off from the shooting of Raavan to spend some time together and last year they were in US during their anniversary.

This year Aishwarya is almost free. Just like she had given a surprise visit to Abhi on his 35th birthday in New Zealand, hope she comes up with such surprises for their anniversary as well.

Afghanistan suicide attacker targets defence minister

 one of several attacks where gunmen have been wearing military uniforms one of several attacks where gunmen have been wearing military uniforms.Two soldiers have been killed and seven people hurt after a man in army uniform opened fire inside the Afghan defence ministry in Kabul, officials have said.Two soldiers have been killed and seven people hurt after a man in army uniform opened fire inside the Afghan defence ministry in Kabul, officials have said.

How Google is teaching computers to see

Nuke plant owner to pay $600 million -- for now

NASA sails to the stars

NASA is setting sail for the stars - literally. NASA's Marshall Space Flight Center in Huntsville, Ala., is developing space sails technology to power a mission beyond our solar system."This will be humankind's first planned venture outside our solar system," said Les Johnson, manager of Interstellar Propulsion Research at the Marshall Center. "This is a stretch goal that is among the most audacious things we've ever undertaken. The interstellar probe will travel over 23 billion miles - 250 astronomical units - beyond the edge of the solar system. The distance from Earth to the Sun, 93 million miles, is one astronomical unit. For perspective, if the distance from Earth to the Sun equaled one foot, Earth would be a mere 6 inches from Mars, 38 feet from Pluto, 250 feet from the boundaries of the solar system, and a colossal 51 miles from the nearest star system, Alpha Centauri.This first step beyond our solar system en route to the stars has an estimated trip time of 15 years.Proposed for launch in a 2010 time frame, an interstellar probe - or precursor mission, as it's often called - will be powered by the fastest spacecraft ever flown. Zooming toward the stars at 58 miles per second, it will cover the distance from New York to Los Angeles in less than a minute. It's more than 10 times faster than the Space Shuttle's on-orbit speed of 5 miles per second.Traveling five times faster than Voyager - a spacecraft launched in 1977 to explore our solar system's outer limits - an interstellar probe launched in 2010 would pass Voyager in 2018, going as far in eight years as Voyager will have journeyed in 41 years.Johnson says transportation is quite possibly the toughest challenge with interstellar missions because they have to go so far, so fast. "The difficulty is that rockets need so much fuel that they can't push their own weight into interstellar space. The best option appears to be space sails, which require no fuel," he said.Thin, reflective sails could be propelled through space by sunlight, microwave beams or laser beams - just as the wind pushes sailboats on Earth. Rays of light from the Sun would provide tremendous momentum to the gigantic structure. The sail will be the largest spacecraft ever built, spanning 440 yards - twice the diameter of the Louisiana Superdome."Nothing this big has ever been deployed in space. We think we know how to do it, but we're in the beginning phases of turning a concept into a real design," Johnson;said.Researchers are optimistic about recent breakthroughs with strong,lightweight composite materials. A leading candidate for sails is a carbon fiber material whose density is less than one-tenth ounce per square yard - the equivalent of flattening one raisin to the point that it covers a square yard. In space the material would unfurl like a fan when it's deployed from an expendable rocket.